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Google Measuring Brain Waves.

9/11, 7/7, Covid-1984 & the War on Freedom Forum Index -> The Bigger Picture

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Disco_Destroyer
Trustworthy Freedom Fighter

Joined: 05 Sep 2006
Posts: 6342

Posted: Thu Nov 13, 2008 12:59 pm Post subject: Google Measuring Brain Waves.

http://ignoranceisfutile.wordpress.com:80/2008/11/12/google-measuring- brain-waves/

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Click through was important.. but since we’re looking at brand impact, it’s not enough to just look at the click through rate (CTR). CTR will not give us any indication as far as how memorable an ad is, or metrics on brand impact, etc. For these reasons it’s important to include and consider CTR but to look beyond that. — Leah Spalding, Google

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