fish5133
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Joined: 13 Sep 2006
Posts: 2568
Location: One breath from Glory
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 Posted: Sun Jan 09, 2011 11:38 pm Post subject: Hidden Persuaders ---- Vance Packard 1957 |
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Maybe some on here have read this book.
It was brought to my attention in church today by an old brother whilst discussing the manipulation of our minds by those in power, the media, the pulpit! He had read part of it many years ago and remembered it had a significant affect on his thinking.
I managed to get a second hand copy ordered off the net for less than £3 and cant wait to read it. I will post up any relevant stuff given that it was written in 1957 it may be quite revealing even "prophetic" in its content
Wiki says about it
| Quote: | | In The Hidden Persuaders, first published in 1957, Packard explores the use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, by advertisers to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs" that advertisers promise products will fulfill. According to Packard these needs are so strong that people are compelled to buy products to satisfy them. The book also explores the manipulative techniques of promoting politicians to the electorate. The book questions the morality of using these techniques |
Some of his other works look interesting
1960 The Waste Makers - criticizes planned obsolescence describing the impact of American productivity, especially on the national character
1962 The Pyramid Climbers - describes the changing impact of American enterprise on managers, the structured lives of corporate executives and the conformity they need to advance in the hierarchy
1964 The Naked Society - on the threats to privacy posed by new technologies such as computerized filing, modern surveillance techniques and methods for influencing human behavior
1968 The Sexual Wilderness - on the sexual revolution of the 1960s and changes in male-female relationships
1977 The People Shapers - on the use of psychological & biological testing and experimentation to manipulate human behavior
1983 Our Endangered Children - discusses growing up in a changing world, warning that American preoccupation with money, power, status, and sex, ignored the needs of future generations
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JO911B.
"for we wrestle not against flesh and blood but against principalities, against powers, against rulers of the darkness of this world, against wicked spirits in high places " Eph.6 v 12 |
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