I also submit my theory that, in a time when 'serfs' & 'peasants' are increasing their awareness and strength, the recent emergence of free porn sites, with its initial drop in revenue for the porn industry, is not random.
The advertising men who are currently interested in this phenomenon as a sales technique argue that the short-duration stimulus appeals to a positive motive, for example an appetite for popcorn, without arousing the rational, conscious sales-resistance of the individual, based perhaps on the desire to save money or lose weight.
The argument becomes more complicated with respect to a product which there is no specific preexisting positive motive to acquire.
The appeal is now said to be directed to a "deep" underlying motive presumed to be always operating, never satiated, say the sex drive.
The masked stimulus arouses some aspect of this ubiquitous sex drive, a drive which can hardly be directly satiated in polite society and one of which the conscious recognition is more or less anxiety-producing.
The vague discomfort the individual feels as a result of subconscious stimulation must be allayed by some associated gratification, and this gratification - the advertiser hopes - is the socially acceptable acquisition of the product which he is trying to promote.
It is evident that there are several mighty leaps in logic in the advertising man's argument, and a great many places where his scheme can go astray. He has taken several psychological phenomena which have been demonstrated to a limited degree in controlled laboratory experiments and strung them together into an appealing argument for a "technique." Because part of what he is promoting is supported by laboratory data, however, it has enough status to warrant serious attention.
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