Have they commodified banter?

[TonyGosling]

...They have commodified banter. For me, that’s some scary stuff. What’s next? Will Google Earth be reading my to-do list and texting me reminders to shop at Morrisons? Will it notice my mate is walking a bit funny and send her a soothing lotion?
So I had to. I went to sigurros.com, and it knows I’ve gone there.
It knows I respond to it. Its little algorithms and servers are processing information about how I react to emails and music and adverts....

http://www.wharf.co.uk/2008/07/is-it-an-email-conspiracy.html